A few years ago I wrote a post about M.G.'s interest in trying Sunny D after seeing it advertised on PBS Kids. I was surprised at the ingredients (water, corn syrup, < 2% juice) and we stuck with O.J. - a big treat then.
Today M.G. brought home a sheet from school that she can use to track Sunny D labels she collects for school. Her teacher included a note about the program (they get books in trade for the labels) and although she didn't straight up encourage us to buy Sunny D, she did tell us to have fun drinking and collecting.
M.G.'s school collects everything - soup labels, milk caps, "box tops", receipts from the local grocery store - and gets money or prizes in return. We turn in what we can, but haven't changed our buying habits. This new promotion frustrates me. Who wouldn't want free books for their classroom? My kindergartner now feels it her duty to buy as much Sunny D as we can. Especially because Mrs. B. wrote a note about it in the newsletter with the words they are learning and other important things.
There isn't anything wrong with a sugary drink now and then, but I find it in poor taste to advertise a snack product through classroom teachers.
M.G. also brought home her Book-it log today. She can earn a personal pan pizza from Pizza Hut each month if she reads. (Growing up I loved the night we collected our Book-it pizzas!)
So, she earns free food by reading. Of course Pizza Hut is sure we'll spend more money to feed the rest of us, but we're not obligated.
With the Sunny D promotion she is getting a chance to read by purchasing food.
I'd rather just buy a book for the classroom and skip playing into a marketing scheme. Books for her classroom and a new batch of customers for what I consider a junk food.